DOOH, or Digital Out of Home, refers to any type of digital display advertising that is placed in public spaces, such as on billboards, digital signage, or kiosks. Here are some design tips for creating effective DOOH advertisements:
- Keep it simple: DOOH ads are typically viewed by people who are on-the-go, so it’s important to keep the design simple and easy to understand. Focus on one key message and use bold, clear typography and simple imagery to convey your message.
- Use high-quality visuals: Since DOOH displays are typically large, high-quality visuals are key to creating eye-catching ads. Use high-resolution images and videos that are visually appealing and relevant to your message.
- Consider the environment: When designing DOOH ads, consider the location and context in which they will be displayed. For example, if your ad will be displayed in a busy city street, use bright colors and large, bold text to stand out.
- Be creative: DOOH ads offer a lot of creative opportunities to engage your audience. Consider using motion graphics or interactive elements to make your advert more engaging and memorable.
- Keep it on-brand: Make sure your DOOH ads align with your brand’s messaging and visual identity. Consistency across all your advertising channels is key to building a strong brand identity.
- Test and optimize: Finally, make sure to test and optimize your DOOH ads to ensure they are effective. Use A/B testing to try out different designs and messaging, and track metrics like engagement and conversions to see what’s working and what’s not.