You have an airtight marketing plan for your brand; outdoor advertising is one of the strategies identified and approved. You need to hit the ground running and execute this marketing plan but you need to first identify an OOH partner to bring your vision to life. How do you go about picking a partner who is invested in your vision as much as you are?

Here are some tips to help you choose the right partner:

  1. Experience: Look for a partner who has a proven track record of success in outdoor advertising. Check their portfolio and case studies to see the kind of campaigns they have handled and their results.
  2. Location: Choose a partner who has experience in the specific location where you want to advertise. They should have a good understanding of the local market, target audience, and the best locations for maximum exposure.
  3. Creativity: Look for a partner who can come up with creative and innovative ideas that will make your campaign stand out. They should have the ability to create attention-grabbing designs and messages that will engage your target audience.
  4. Technology: A good outdoor advertising partner should have access to the latest technology and tools to ensure that your campaign is effective. This includes things like data analytics, real-time monitoring, and tracking systems.
  5. Reputation: Check the partner’s reputation in the industry. Look for reviews and testimonials from other clients they have worked with to get an idea of their level of professionalism, responsiveness, and customer service.
  6. Budget: Finally, consider the partner’s pricing structure and how it fits into your budget. Make sure you understand all the costs involved and the expected ROI of your campaign.

By following these tips, you will be able to choose the right outdoor advertising partner for your brand and ensure a successful OOH campaign. Adnest Africa ticks all of these boxes and then some! We are passionate about telling compelling brand stories through OOH while achieving all the set objectives. Looking for a reputable and reliable OOH partner in Kenya? Write to us today at